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So as you add new keywords to your Google Ads account, be sure to eliminate the losers. Refine Your Reach – Continually designating negative keywords in your Google Ads account helps to control your average CPC by filtering out traffic from searchers that are highly unlikely to convert. But you can’t just expand without also paring back – you need to simultaneously eliminate irrelevant or overpriced clicks from your campaigns. To do this, you’ll have to find new PPC keywords and search advertising opportunities.
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You want to identify and target clicks that are both inexpensive and valuable. Since the overall ROI of your campaigns is determined by how much you’re paying for clicks and the quality of traffic they’re bringing in, it is important to think about cost per click in terms of both cost and value. Your return on investment, whether you’re over- or underpaying for each action, will be determined by how much you are paying for clicks, and by what kind of quality you are getting for that investment. The Importance of Cost Per Click in Search AdvertisingĬost-per-click is important because it is the number that is going to determine the financial success of your paid search campaigns, and how much Google Ads will cost for you.
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